Challenge
Bring a fresh look to a tried-and-true Los Angeles business resource.
Client
LABJ
Services
Art Direction
Typography Direction
System Layout
Masthead Redesign
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A fresh look for the masthead, typographic systems, and grids were needed to upgrade the look of this popular Los Angeles journal. A larger, simplified masthead was proposed along with a three-tiered typeface system that would allow a multitude of overall looks for each section.
